One reason why Meta is bringing messaging back to the Facebook app is to make it easier for people to share content with their friends. As Alison explained in the blog post, the company is trying to "make Facebook the best place for social discovery and sharing." Meta is trying to shift Facebook away from being primarily a social platform to more of an entertainment and discovery platform in an attempt to become more competitive with TikTok. The post seeks to assure people that "Facebook is not dead nor dying," as the platform now has more than 2 billion users. Meta's recent announcement was made in a blog post outlining the company's focus areas for 2023.
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